Applying academic insights to the real world

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Posted March 30, 2017

The following post first appeared on BOLD. We encourage you to read other blogs posted on BOLD.

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Interview by Meeri Kim
March 30, 2017

Anthony Barrows, Managing Director at ideas42, explains how the non-profit consulting firm leverages its roots in behavioral science.

Meeri Kim: How did ideas42, as a non-profit consulting firm that applies insights from the behavioral sciences, get its start? What was the original motivation to create this unique type of organization?

Anthony Barrows: ideas42 was founded in 2008 and started as a research lab within Harvard University. The co-founders — including Sendhil Mullainathan at Harvard, Eldar Shafir at Princeton University, and Antoinette Schoar at MIT — really wanted to ensure that their research was getting into the hands of practitioners and organizations that could use these insights to make the world a better place. The notion was that there is a lot happening in academia, but too little of it gets out into the real world in the form of applied interventions aimed at improving people’s lives. [continue reading this blog on BOLD]